The canvas for van service businesses
Quick and clear path to a good service van business model
Your canvas
Pain
Who
- home, situation, where+ Add
The moment
- when does the problem show up?+ Add
Frustration
Solution
Time
- waiting, no answer+ Add
Time
- when you come+ Add
Money
- the bill+ Add
Money
- what it costs+ Add
Experience
- how it went+ Add
Experience
- how it feels+ Add
Job well done
Done means
- the checklist before leaving+ Add
Proof
- what the customer gets to see+ Add
The offer
Services
- the defined, repeatable jobs+ Add
Add-ons
- what can be added to a job+ Add
What sets you apart
- what others in your trade don't do+ Add
What we don't offer
- the jobs you send elsewhere+ Add
The price model
Model
- fixed per job, diagnosis first, subscription+ Add
The market
- what others charge+ Add
Next services
- the next trade or job+ Add
The van
Type
- size, electric or not, the look+ Add
Kit & stock
- what is always on board+ Add
The people
Know-how
- the trade knowledge+ Add
Certificates
- what the job legally or commercially needs+ Add
The look
- how they arrive at the door+ Add
Partners
- wholesaler, insurers, housing corporations+ Add
The van day in numbers
Jobs a day
- how many, how long+ Add
Per van day
- revenue and cost+ Add
DIY – Free
Start your van company with the template.
The Van Platform – Empowers tradespeople.
- Administration
- Bookkeeping
- Online marketing
- Facebook ads
- Google profile
- Website
- Chat
- Quotes
- Price lists
- Booking
- Planning
- Route planning
- Customer updates
- Invoicing
- Payments
- Job reports & photos
- Customer dossier
- Reviews
- Aftercare
- Complaints
- Materials ordering
- Hiring
- Brand kit
- Market research
How to read it
-
1The customer's road
From the pain at home to a job well done. In the middle the frustration and your answer to it, row by row: time, money, experience.
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2What you sell, what it takes
Your services, what sets you apart, what you don't do, the price and what comes next. Then the van, the people, partners and the van day in numbers.
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3The platform under it
The same for every brand: the office, the marketing, the chat, booking and planning, invoices, reviews and aftercare.
What we believe
Van businesses are the future
Much of office work is about to disappear with AI. But a leaking tap still needs a good person at the door: no robot is coming to fix your washbasin.
Real work, real people, making people happy
Building something of value yourself is the entrepreneur's dream: a team in your brand's polos, your own business cards. Something the next generations can build on.
The engine of services companies
The work around the work is huge and the same: market, sell, schedule, invoice and service. Whether you send out an electrician, plumber or cleaner, the only difference is the content: which worker, which materials, which certificates.
For the consumer only one thing matters: trust
Trust in being there on time, in being easy to communicate with, in not getting overbilled, and of course in the work being done well. Like Uber: at the agreed time, with updates in between, for the price agreed upon, done properly.
Trust lets you expand
If your plumbing leak got solved well, who would you ask for your electrical problem? Why start the whole googling, comparing quotes and hoping for the right worker again?
We do the hard part others skip
The real research on pricing, making the work list, estimating materials and labour. It's easy to “generate leads” and let the worker solve the rest. The trades want to do the real work; we handle all the nonsense around it.